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Festive Bread reacts to allegations of using poisonous preservative

DPL Festive the bakers of Festive Bread have refuted claims of using dangerous chemicals to preserve their products.

December 2019, Likoima a consumer of the bread raised a concern about the bread on Twitter. He claimed the bread always look fresh despite days after its expiry date.

“Public Health concern. This loaf of bread was bought over a month ago (see attached) and it’s still as fresh as ever. No signs of going bad anytime soon!” He posted.

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DPL Festive in a statement dismissed the allegations of using Formalin to preserve their products as published by one of the blogs in the country. They accused the blog of defamation and trying to cause fear among its consumers.

The Nairobi based bakers insisted that it observes the required procedures by KEBs in its baking process.

“We would like to state that first, DPL Festive Ltd source ingredients for baking our bread that are vetted and approved by KEBS (the country’s standards regulator)

“Under the same process, we issue 7-day consumption of our bread. Unless frozen by the user, the bread could be consumed after the recommended 7-day period.

Festive Bread

“Additionally, all ingredients as required by law, are published on each packaged bread. Our factories are also accessible and have been visited continuously by Kenyan authorities who frequently monitor the quality standards of our bakery.” ” read the statement in part.

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According to consumers they expect mould growth to be visible within 48 hours after the expiry date.

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