Digital Marketing skills for startup business

Digital marketing jobs are the trending positions as most companies are using the internet to reach out to their prospect customers.

However, the challenge is there are fewer or no digital marketing courses in our colleges and universities. Thus means that candidates applying for these posts need to learn these skills online or on the job.

Covid-19 has created more opportunities for digital marketing, as most customers now prefer shopping online than going physically to the shop. This means that a business person needs to exploit digital marketing skills to reach out to customers online.

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Digital marketing strategy

We explored a number of strategies that will help your business to stand out among competitors online. They include

1.Build a Strong Social Media Presence

The most common social media platforms used for business includes Facebook, Twitter and Instagram. Statistics show 91% of millennials and 85% of boomers use social media for their business. As a business person, you are left with no option but to create a strategy to attract them to your business. You can create a strong social media presence by creating great content for your pages, promoting your social media pages, engaging influencers to promote your brands, and tracking what different your competitors are doing and implementing on your page.

2. Use email marketing

Email marketing as the name suggests is sending emails to customers with a target of converting prospects into customers. It’s not common but one of the effective tools of digital marketing. The main reason why email marketing is effective is that at least 99% of consumers check their email on a daily basis and unlike other social media platforms, where your account could be suspended, deleted or your target audience to unfollow your page. In email marketing, no one can take those leads away from you.

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3. Use video Marketing

Video marketing is using videos to promote and market your product or service. Videos for marketing are cheap to create as you can choose to use your phone. Customers can easily relate with videos and in case they find it engaging and educating it will be shared in different platforms attracting more customers. According to a report from HubSpot Research, 50% of consumers want to see videos from brands more than any other type of content


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